KTMY Minneapolis’ ‘Beat Taylor’s Boyfriend’ Billboard Gains National Attention.

Capitalizing on the hoopla surrounding the new “it” couple – singer/songwriter Taylor Swift and Kansas City Chiefs tight end Travis Kelce – Hubbard “107.1 My Talk” KTMY Minneapolis rented a billboard that stated, “Beat Taylor’s Boyfriend.”

The board was put up a week ahead of the hometown Vikings playing the Chiefs on Sunday, Oct. 8. Billboard aside, the Vikings fell to Kelce’s Chiefs 27-20 in a game that saw the tight-end leaving the game with an ankle injury before returning later in the game to help lead the team to the win.

The billboard was widely covered by the consumer press, including Sports Illustrated, the Daily Mail, and the New York Post.

Taylor Swift was not in attendance for the victory. She has been seen at games in Kansas City and at Met Life Stadium in Rutherford, NJ when the Chiefs visited the Jets.

Since the two have been dating, Kelce’s social media following has increased dramatically, with his Instagram account adding more than one million subscribers. NBC says that the Chiefs-Jets game had approximately two million additional female viewers. The telecast included multiple shots of Swift and her entourage watching the game from a luxury suite.

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