Threads to launch web version, one of its largest updates yet

  • Threads, X’s main competitor, will introduce a web version soon, WSJ reported.
  • The web-based Threads is being tested internally, according to Instagram head Adam Mosseri. 
  • Threads’ usership has been dropping steadily since it launched this summer.

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Threads, Meta’s text-based app that directly competes with X, formerly Twitter, is unveiling its newest feature early this week — a web version.

Adam Mosseri, the head of Instagram, announced the update on Friday, saying it was already being tested internally, The Wall Street Journal reported.

Previously, users could not use all the app’s features on the web and had to rely on their smartphones for full capabilities.

“We’ve been using an early version internally for a week or two,” Mosseri said in a Threads comment. “Still needs some work before we can open it up to everyone though…”

Threads’ launch has been generally successful, gaining over 100 million users in its first week, but has also had issues from the jump. SimilarWeb, which tracks traffic on different websites, found in late July, using data from Android users, that fewer and fewer people were active on Threads since its first weeks.

According to their data, on its highest traffic day, July 7, there were 49 million daily active users worldwide on Androids; the next week, there were only 23.6 million active daily users. The 23.6 million figure is about a quarter of X’s daily audience.

As Threads attempts to catch up with X, more updates have been promised by Mosseri and Meta CEO Mark Zuckerberg in recent weeks, including improved search capabilities. Other updates have already been delivered, like post notifications for specific accounts and the construction of a chronological feed.

Users on Threads have been asking for more features, too.

“GIVE US SCHEDULING!!! – Every social media/comms person,” said one user.

Another requested the ability to have “light” and “dark” modes like X has.

Threads did not immediately respond to requests for comment from Insider sent outside of regular business hours.

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