The Barbie box office numbers are on track to make it the highest-earning domestic film of the year.
Greta Gerwig’s hit movie is well on its way to becoming the biggest film of the year in terms of box office records. Barbie has already earned over $1.1 billion dollars globally, which follows its opening of $155 million domestically, ahead of other summer blockbusters like Teenage Mutant Ninja Turtles: Mutant Mayhem and Mission: Impossible – Dead Reckoning Part One.
Fans of Christopher Nolan and Gerwig’s previous films like Inception and Ladybird have nicknamed the Barbie and Oppenheimer opening weekend “Barbenheimer” due to the difficulty fans had choosing which film to see on opening weekend. Many fans ended up seeing both on the same weekend, with some even seeing the films back to back on the same day. Still, Barbie remains at the top of the box office charts four weeks after its release, taking the premium spot away from the likes of Disney’s Haunted Mansion, Indiana Jones: The Dial of Destiny, and Columbia Pictures’ Spider-Man: Across the Spider-verse.
Barbie has passed several other milestones on its way to achieving box office stardom, including reaching $500 million domestically prior to the one-month anniversary of its release. In comparison, The Super Mario Bros. Movie took over a month to reach that goal. Barbie’s box office success was expected, according to analysts, but not at these numbers. Margot Robbie, who plays Stereotypical Barbie, has stated that she was in attendance at the pitch meeting and promised film executives that the Barbie movie would make a billion dollars.
Analyzing Barbie’s Success at the Box Office
The marketing campaign for the film is credited with starting the buzz about Barbie. Other things that have been credited with continuing the buzz and drawing in fans include the Barbie script penned by Gerwig, the casting of SNL alumni fan favorites like Kate McKinnon as Weird Barbie and Will Ferrell as Mattel CEO, and the inclusion of a myriad of Easter eggs related to specific Barbie dolls produced by Mattel over the years, like Midge, the Pregnant Barbie, and Ken’s friend Allan.
As one of just fifty films to earn $1 billion globally, Barbie has become a pop culture phenomenon, with many estimating that it will indeed become the highest-earning domestic release of the year as well as hitting or exceeding previous records related to domestic and global box office earnings.